The traditional supply chain on which the global trade has relied on for the past two decades has come under significant pressure. Rapidly escalating shipping costs, manufacturing problems, port closures and unreliable inbound logistics of key products have created unreliable supply chains for retail businesses.

For many retailers, these disruptions are the potential causes of an existential crises.

At Sonu we have built a new model that changes the game and landscape for the global furniture industry, with innovative design and engineering skills, systems and information technology and value engineering and manufacturing expertise that can rapidly develop new products and scale production to meet ever evolving changes in the industry. We have the proven ability to construct and co-ordinate customised supply chains that can manufacture made-to-order products, as well as the logistics to meet the needs of major brands and retailers operating in the furniture and homeware markets.

What sets us apart from the rest of the industry is our ability to rapidly design and develop new components and complete products at internationally competitive prices, and then engineer and manage manufacturing capacity in a way that meets the needs of our retailer and design customers and global environmental standards.

Our goal is to help our customers spot trends, design and develop the necessary components and products for retail, and then configure the manufacturing resources necessary to rapidly fulfil orders at the shortest lead-times possible, matching internationally competitive prices and to do so in a way that meet the demands of the consumer and to increase sales and profitability for the retailer.

Our technology and knowledge base allows us to act as a positive catalyst for change that can drive the economic growth inSouthern Africa and provide retailers throughout Africa and the NorthernHemisphere with the products they need to grow their businesses.

For all our clients the Sonu team can design, develop, and engineer new products to meet designers and retailers’ requirements within 15 days, depending on the product complexity.

Within Southern Africa, we manufacture orders for distribution to retail stores, we can complete the manufacture and despatch of orders within 5 days from receipt of order and no more than 5 days for shipping, all at internationally competitive prices.

For Northern Hemisphere retailers, our manufacturing times are the same 5 days to manufacture, but the time for goods to arrive at destination in local countries typically require an additional 4weeks for container shipping.

These unsurpassed service levels allow retailers to respond rapidly to their sales data, reduce the amount of stock they have to carry, which improves their cash-flow and allows Open-to-Buy budgets to be rapidly allocated to items that sell.

Coordinating the Supply Chain

Let’s grow together.